Understanding authentication processes and the role of conventions: a consideration of Greek ethnic restaurants
Author links open overlay panelElenaChatzopoulouaMatthewGortonbSharronKuznesofb
a
Léonard de Vinci Pôle Universitaire, Research Center, 92 916 Paris La Défense, France
b
Newcastle University, UK
Received 11 September 2018, Revised 6 June 2019, Accepted 8 June 2019, Available online 22 June 2019.
Associate editor: Scott McCabe
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Highlights
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Processes of authentication relate to orders of worth (quality conventions).
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Different orders of worth embody distinct notions of authenticity.
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Actors invoke conventions to validate their position in authentication processes.
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While hot authentication is participatory, some actors possess favoured positions.
Abstract
Drawing on convention and social identity theories, this paper explores how actors utilize conventions and identities to claim legitimacy and defend their judgements in processes of hot authentication. It does this through a qualitative study of Greek ethnic restaurants, considering both in-group (Greek restaurant owners and diaspora diners) and out-group (tourist and non-Greek) perspectives. We identify three orders of worth (market, domestic and inspirational) which embody contrasting notions of authenticity (pragmatic iconicity, ancestral indexicality and innovative iconicity, respectively). Each order of worth incorporates notions of quality as well as legitimate actors in authentication processes. While hot authentication is a diffuse process, some actors nonetheless possess privileged positions in particular orders of worth.
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Keywords
AuthenticityQuality convention theoryIdentityTourismEthnic restaurantsGreece
Elena Chatzopoulou (elena.chatzopoulou@devinci.fr) is an Associate Professor in Digital Marketing, at Léonard de Vinci Pôle Universitaire, France. Her research focuses on authentication processes in tourism and social media.
Matthew Gorton is a Professor in Marketing at Newcastle University and his research focuses on food marketing and food quality policy.
Sharron Kuznesof is a Senior Lecturer at Newcastle University with an interest in food policy and marketing.
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© 2019 Elsevier Ltd. All rights reserved.
Author links open overlay panelElenaChatzopoulouaMatthewGortonbSharronKuznesofb
a
Léonard de Vinci Pôle Universitaire, Research Center, 92 916 Paris La Défense, France
b
Newcastle University, UK
Received 11 September 2018, Revised 6 June 2019, Accepted 8 June 2019, Available online 22 June 2019.
Associate editor: Scott McCabe
crossmark-logo
Show less
https://doi.org/10.1016/j.annals.2019.06.004Get rights and content
Highlights
•
Processes of authentication relate to orders of worth (quality conventions).
•
Different orders of worth embody distinct notions of authenticity.
•
Actors invoke conventions to validate their position in authentication processes.
•
While hot authentication is participatory, some actors possess favoured positions.
Abstract
Drawing on convention and social identity theories, this paper explores how actors utilize conventions and identities to claim legitimacy and defend their judgements in processes of hot authentication. It does this through a qualitative study of Greek ethnic restaurants, considering both in-group (Greek restaurant owners and diaspora diners) and out-group (tourist and non-Greek) perspectives. We identify three orders of worth (market, domestic and inspirational) which embody contrasting notions of authenticity (pragmatic iconicity, ancestral indexicality and innovative iconicity, respectively). Each order of worth incorporates notions of quality as well as legitimate actors in authentication processes. While hot authentication is a diffuse process, some actors nonetheless possess privileged positions in particular orders of worth.
Previous article in issueNext article in issue
Keywords
AuthenticityQuality convention theoryIdentityTourismEthnic restaurantsGreece
Elena Chatzopoulou (elena.chatzopoulou@devinci.fr) is an Associate Professor in Digital Marketing, at Léonard de Vinci Pôle Universitaire, France. Her research focuses on authentication processes in tourism and social media.
Matthew Gorton is a Professor in Marketing at Newcastle University and his research focuses on food marketing and food quality policy.
Sharron Kuznesof is a Senior Lecturer at Newcastle University with an interest in food policy and marketing.
View full text
© 2019 Elsevier Ltd. All rights reserved.
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